Tranquilo Net Worth 2021
Tranquilo is a baby mat designed to help parents soothe their babies. It uses vibrations to mimic the uterus’ natural motions. The mat is controlled by a mobile app. There are several levels of vibration, as well as a heartbeat mode.
The product is sold on Amazon.com, eBay, and through boutique baby stores. In February 2017, the founder of Tranquilo, Melissa Gersin, pitched the product on Shark Tank. She explained that the product is a great alternative to the traditional methods of soothing a baby.
Gersin explains that the mat uses “shhh-ing” noises, which helps calm infants. The product can be adapted to different sizes and cover designs. She also teaches new parents how to soothe their infants with white noise. This is an important aspect of the product.
After Gersin pitched her product, she was able to land a deal with Robert Herjavec, the owner of the show, and increase her Tranquilo net worth to $1.3 million. Gersin’s Tranquilo sales jumped from 2,000 units to 10,000 within weeks.
Gersin’s Tranquilo sleep mat was created to replace the use of manual soothing techniques. It can be used with a baby’s car seat, stroller, or crib. The mat is designed with several timing options, including a heartbeat mode, to put the baby to sleep.
The Tranquilo sleep mat can be controlled by a mobile phone app, which gives parents a wide range of timing options. The company’s social media accounts often do live videos on parenting topics.
Gersin explained that she had to sell her house in order to keep her business going. When she pitched her product on Shark Tank, she valued the company at $1 million. However, when she accepted an offer, she asked for a higher percentage of equity in the company. As a result, she was able to secure $200,000 for 15% of the company.
Gersin then offered a counter-offer, and Kevin O’Leary offered $250,000 for a 25 percent stake. Afterwards, Daymond John offered $100,000 for 20 percent of the company, with a licensing deal contingency. He was interested in the Tranquilo because he was worried about creating a bad habit in newborns.
Gersin’s Tranquilo mat has a utility patent. She has been working with hundreds of moms and babies, and has a proven track record. Before submitting her product to Shark Tank, Gersin had already sold $65,000 of her Tranquilo mats. Now, her Tranquilo is being sold in a dozen boutique baby stores nationwide.
Gersin plans to expand her business to more retail locations in 2017. In 2017, Gersin hopes to double the company’s sales. She will focus on partnering with smaller retailers in the Northeast. Additionally, Gersin is looking to get the product into more countries around the world.
Since her appearance on Shark Tank, Gersin has worked 80 hours a week on her business. Gersin hopes to reach a wider audience of new and expectant parents.
In addition to her work on Tranquilo, Gersin has been involved in the MassChallenge. Gersin won it and has now landed a start-up consultant position with MG Scully, Inc.