Tommy Hilfiger Olympic Uniforms
The History of Tommy Hilfiger Olympic Uniforms
Tommy Hilfiger has been creating clothing for several years and his designs have gained a devoted following among both young and old people alike. His aesthetic is classic American, featuring large graphics and logos in his works.
His designs have enabled him to become an incredibly successful designer and build a business that rivals other renowned designers like Calvin Klein and Ralph Lauren. To date, his company has sold over one billion dollars worth of merchandise.
He offers a selection of accessories, fragrances, and home decor items. Additionally, he has created clothing lines for both women and children.
The company boasts a retail presence in over one hundred countries and is an active member of both the World Fashion Association and American Apparel & Footwear Association.
Since 1971, The Tommy Hilfiger Corporation has grown into a major designer of men’s apparel. Their designs offer both timeless classic looks and trendy contemporary updates.
Initial target market was young adults between the ages of 18-25 who desired a fresh new style.
Tommy Hilfiger’s business success in the 1990s was due to his ability to compete with other designers and offer his clothing at lower prices than other designer brands.
In the late 1990s, this business experienced ups and downs before eventually finding its way back to success. Initially a men’s wear company, it expanded its offering in the 1990s to encompass products for a wider range of customers. By signing licensing agreements with other companies and creating product lines tailored towards men, women, children, and teenagers – they were able to boost sales significantly.
For instance, Hilfiger created a line of women’s sportswear inspired by his preppy and patriotic aesthetic. This was an innovative move as it allowed his clothing to reach beyond just male fans.
Another way the company was able to expand its reach was by opening stores with an all-American aesthetic. This trend, which became very popular during the 1970s and still persists today, allowed them to achieve success.
Tommy Hilfiger has seen great success with their fashionable yet timeless clothing designs. To meet this demand, they’ve now expanded their product offering to include undergarments, hats and sunglasses as well.
The designer also offers a collection of watches, shoes and accessories. Additionally, he has collaborated with other companies to produce various collections of women’s swimwear as well as athletic apparel and shoes.
He has even collaborated with Columbia Sportswear to design the uniforms for the ski team at the Olympics. This year they unveiled official uniforms for teams from USA, Canada, Brazil, Ukraine and Kazakhstan.
Recently, we’ve seen images of US Olympic and Paralympic athletes wearing their uniforms for the upcoming London Games. These include a cotton knit sweater in light blue with red and white accents; a patriot blue wool jacket with leather trim; wool pants; and a fleece beret hat – making an incredibly appealing ensemble fit for athletes attending these Olympic events.