Skechers Slip In Commercial 2022
Snoop Dogg Will Star in Skechers Slip in Commercial 2022
Snoop Dogg steps out as Skechers slip-in Commercial 2022 for Super Bowl 502, providing a dynamic pop culture flair to their marketing strategies. His spot shows him wearing a “Legalize” T-shirt advocating marijuana legalization; one of several celebrity-star ads set to air during Sunday’s big game including Jim Carrey reprising his Cable Guy role for Verizon; Austin Powers cast members plugging GM; Scarlett Johansson engaging with Amazon Alexa psychically; etc.
Footwear manufacturer Skechers is banking on Super Bowl’s biggest audience to help break through in an otherwise overcrowded category with their new shoes. Based in Manhattan Beach and producing walking footwear and casual shoes like Crocs, their stock has seen more than 50% appreciation over the last year despite earning decline due to higher costs and fiercer competitors such as Nike Inc.
Snoop Dogg stars in an unusual celebrity endorsement campaign by Hands Free Slip-ins shoes from the brand; his 30-second clip showcases its innovative feature that allows wearers to remove and put back on these sneakers without having to bend over, which allows Snoop to walk, call plays and coach youth football teams while wearing these sneakers while in this spot starring longtime friend Martha Stewart as well.
Skechers is also unveiling a spot for its GO WALK collection, which the company describes as being designed for everyday casual wear. The spot highlights various models from this line of shoes as ideal for running errands to working out and traveling; featuring dance remixes of “Hands Free.” It will air during Sunday’s Super Bowl broadcast on CBS.
Established in 1992, Skechers is an American multinational footwear and clothing company which designs, markets and sells its products in over 70 countries and territories worldwide. Brands include Skechers Performance, GO WALK and BOBS by Skechers while its footwear collections span from sneakers to sandals with many fashionable retro styles such as the iconic D’Lites series.
Skechers was established as a footwear retailer in 1992 and has since evolved to offer lifestyle, performance and casual-to-sportswear footwear. Skechers shoes feature their signature Memory Foam technology for flexible comfort over long periods. GO WALK offers an impressive collection of colors and materials in their popular slip-on and lace-up models; perfect for everyday walking. Investors have responded enthusiastically to its expanded promotional and product offerings, as evidenced by strong stock price gains over recent months. At June 30, 2022, its market capitalization stood at $5.5 billion with most valued assets being intellectual property and brands; currently with over 14,000 retail locations worldwide and having raised approximately $2 billion of capital during this time.