Peyton Manning Gets His Own Michelob Ultra Tap Handle

If you’re a fan of former Indianapolis Colts and Denver Broncos quarterback Peyton Manning, you’ll want to check out his new Michelob Ultra tap handle. The beer brand has released a special tapping handle that features a smiling bust of the two-time Super Bowl champion. It will be available at Indianapolis bars and restaurants that serve Michelob ULTRA on tap. A video showing the creation of the handle was also released as part of the campaign.

The tapping handles are a part of the Michelob ULTRA campaign, which aims to promote wellness and the active, balanced lifestyle. Michelob Ultra has created a series of commercials that will be displayed during the NFL playoffs and the Super Bowl. These commercials feature several sports stars including Peyton Manning, Brooks Koepka, and Alex Morgan. In addition to Manning, the beer company also announced a commitment to increase visibility for women’s sports.

According to a press release, the Michelob ULTRA campaign has “tapped into the power of sports to create a unique lifestyle experience that is more relevant and accessible to consumers.” This includes creating tap handles that feature the faces of famous athletes. Among those included in the campaign are former NFL quarterback Peyton Manning, soccer star Alex Morgan, tennis star Serena Williams, and baseball star Jimmy Butler.

All three commercials will air during the Super Bowl LVI broadcast from SoFi Stadium in Los Angeles. As part of the sponsorship, Michelob Ultra will give away a “one-of-a-kind” golf beer cart to one lucky winner.

To celebrate the Super Bowl, Michelob Ultra has tapped into the passion of many people, especially those who love football and bowling. The company released a Super Bowl commercial that featured football players and celebrities, including Peyton Manning, Brooks Koepka, Serena Williams, and others. For this campaign, the brand partnered with Wieden+Kennedy New York to create the ads. Each of these celebrities took part in the campaign, which is designed to celebrate the athlete’s active, healthy, and balanced life.

Throughout the campaign, Michelob ULTRA also gave away a golf beer cart to a lucky winner. In order to receive this gift, fans were required to comment on a social media post. By doing so, the company encouraged fans to share their favorite memories of Peyton Manning. While the giveaway may seem a bit cheesy, the company has found that quirky merchandise has been a good way to build consumer relationships.

The Michelob Ultra Super Bowl commercial also featured former NFL player and ESPN commentator Steve Buscemi. The actor played a bowling alley employee who watched Peyton Manning while he was getting ready to hit the bowling ball. When he walked into the alley, he was struck by the energy of the man.

Peyton Manning is a popular figure in both his hometown of Indianapolis and in the college town where he studied. He has been featured in commercials for other companies as well. However, Michelob Ultra’s tie-up with the two-time Super Bowl champion and his brother, Eli, could widen its reach.